Cool film by Casey Neistat for Nike’s new Fuelband product. He was given a budget to create a commercial for the product and decided to use the money to travel the world for 10 days.
Good example of how the we have the opportunity to shape the opportunities given to us and experience things on our own terms…Of course, I wouldn’t be surprised if this were the plan Nike put in front of Neistat when giving him the commercial budget. As a company they are killing it on so many levels - traditional apparel, marketing, and now technology - so they definitely know what it takes to light the Internet on fire some good old virality.
